WCM
Note: This is a preliminary post. I will update this page with a complete overview of the project soon.
The Washington Conservatory of Music is a nonprofit community music school serving the greater Washington, D.C. area. In 2019, the school needed a new logo to reflect its evolution over the past decade. The logo had to strike a balance between elegance and approachability in order to work as the mark of both a conservatory and community school. An additional challenge in shaping the logo came from the overall length of WCM's name, the variation in individual word lengths, and the question of where to place emphasis. The solution was to left justify the name across three lines with ragged edges, and to employ a customized typeface to create dynamic movement and balance. Preliminary logo design is shown here.
View my design for the Washington Conservatory of Music website at www.WashingtonConservatory.org.